Well attended Social Media allows you to hear what is being said by your customers, and act!
By driving brand building & differentiation, Social Media is a powerful brand-building tool.
By simply repeating your message you'll get more awareness which translates into more sales.
You must send traffic to your website, not any other way around. Social Media serves this purpose.
Its is clear that Social Media excels in this area: making potencial customer to see you and remember your brand over your competitors.
Social Media helps you keep users & customers engaged and informed about your activities.
You can easily track which ad or campaign is successful and measure the results, and do more and more of that.
Social Media allows users & customers to share your message: self-moving marketing.
Its actually easy to see that Social Media requires less time and other resources to generate leads.
Its is very likely your competition is already there. If not, take advantage. If it is, better act now.