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Advertising Seduction

Advertising Seduction

The seduction, or advertising persuasion as I prefer to call it, includes the set of methods and theories of base temperamental, social or cognitive used in the obtention of the publicity objectives in two orders that are both communicative and those of conducts. These would be the careful placement of a set of things, assigning to each one a certain place or position. Advertising persuasion can use rational arguments or emotional approaches, or be a hybrid (a cross) of both.

The persuasive strategy in advertising consists in the choice of the motivational axis that drives the attention, perception and behavior of the consumer. This axis, which is also called basic benefit or internalization, is nothing more than the perception or capture of a revealed truth, which is then wrapped in a stigma or advertising sign, or expressive formula. It is that click that catches the attention of consumers.

A persuasive message clearly defines the advertised object and exposes its qualities. This type of advertisement is built with a maximum of credibility and realism, which allow endowment of the message of authority thus achieving that the object of the advertisement is considered as the main reference.

For example one of the most used techniques for more than 3 decades for here has been to associate products and services with beauty and sex, although this is not a button for everyone, if it has been Have been created by large industries and media) for the majority of consumers.

The public is more attracted to the idea of ​​being more sensual, or more beautiful (in terms of aesthetics), when what is presented to the sense of sight is somehow exciting and "beautiful". The combination of these two hooks pulls the consumer's attention completely and immediately causing an effect on his mind to be captured by the brand and turn it into a loyal customer.

It is here where the affinity enters that is the level of liking that is created between the consumer and the brand, or the product that launches that brand; Generating a reality to predispose the consumer and enter into an agreement with him, then the brand becomes real for the consumer and begins to want to reach it, he enters into communication when realizing what that product can do for "me" (consumer) , Which develops communication between the consumer and the brand itself.

By feeling affinity, having the reality and entering into communication for a certain product and / or service is generated and establishing values ​​in the consumer of what this can do for you and your family putting there the firm idea that it was made exclusively to your Fair measure.

With indirect persuasion we managed to emphasize the result of the Product instead of the Product itself.

By not focusing on what you are offering but on the results of your product, you give the customer, you carry it and you keep in the picture of mental image of how you offer Yes it benefits, or how it is that Yes contributes to what That consumer needs and / or wants, so you immediately create an empathy and a reality by focusing your customer on why you should get your product and / or service.

Indirect persuasion then achieves, in the current context, greater and better results. In addition, by requiring fewer technicalities for the communication process and by working with the basic emotions of individuals, this type of persuasion does not need greater faculties in the receiver, fixing the attention of people in: "THIS IS WHAT I WILL DO FOR YOU"!

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